Council Coordinating Committee Communications Group Meeting

February 15-17, 2023

8:30 am – 5:00 pm, EST – Wednesday, February 15

8:30 am – 5:00 pm, EST – Thursday, February 16

8:30 am – 12:30 pm, EST – Friday, February 17

Sheraton Sand Key Resort, 1160 Gulf Blvd, Clearwater Beach, FL  33767

Agenda

February 15, 2023

Communications Tools, Approaches, and Policies

8:30 am – 9:00 am: Introductions

9:00 am – 10:15 am: Public Comment

  • Review of Council Practices
  • Formal Public Comment Policies (Gulf & North Pacific)
  • Councils Demonstrate Comment Management Systems
  • Discussion:
    • How/when is public comment conducted during meetings? (Council, SSC, AP, Public Hearings)
    • How has public comment evolved for hybrid meetings?

Break - 10:15-10:30 am

10:30 AM – 11:30 PM: Social Media

  • Review of Council Practices
  • Social Media Policies
  • Discussion:
    • What are the benefits, drawbacks, and challenges of using social media?
    • Which platforms are most effective?

Lunch 11:30 am-1:00 pm

1:00 PM – 2:45 PM: Council Websites

  • Review of Council Practices
  • Lessons Learned from website Redevelopment projects
  • Discussion:
    • Which analytics metrics are most useful and how to they inform web management?
    • How/who manages content at each Council?
    • Regulations hosting

Break - 2:45-3:00 pm

3:00 PM – 5:00 PM: Practices for Meetings

  • Review of Council Practices
  • Policies on virtual, hybrid, and in-person meetings
  • Council practices for sharing briefing materials
  • Discussion:
    • How are practices evolving as we transition back to in-person meetings?
    • Lessons learned/new technologies adopted during the pandemic?

End of Day One

February 16, 2023

8:30 AM – 10:30 AM: Engaging the Public During Development of Management Actions/Communicating Complex Information

  • Review of Council Practices
  • Strategies and communications products used to engage the public
  • Regional examples
  • Discussion:
    • How to solicit well-informed comments on Council actions from a broad audience?
    • How to balance messaging that is technically accurate and accessible?

Break - 10:15-10:30 am

10:45 AM – 12:00 PM: Engaging the Public During Development of Management Actions/Communicating Complex Information Continued

  • Hosting public hearing meetings to maximize attendance and informed comments
    • Location and time selection
    • Meeting advertisement and preparation
    • Meeting format
  • Communicating MRIP-FES

Lunch 11:30 am-1:00 pm

1:00 PM – 2:45 PM: Advisory Panels

  • Review of Council Practices
  • Discussion:
    • How to encourage participation?
    • How to make AP membership feel worthwhile?

Break - 2:45-3:00 pm

3:00 PM – 5:00 PM: Review of FisheryCouncil.org

  • Analytics
  • Content review
  • Review of responsibilities
  • Next steps for improvement

End of Day Two

February 16, 2023

8:30 AM – 10:30 AM: Communicating Council Successes and Challenges

  • How do individual Councils currently highlight and communicate management successes?
  • How to leverage our collective platform to highlight individual Council efforts related to topics such as climate change, forage fish, bycatch, habitat, and protected resources?
  • How to handle CCC positions on issues such as wind, marine monuments, MSA reauthorization?
  • Action: Provide recommendations of if and how to amplify individual Council and CCC accomplishments and positions.

10:45 AM – 11:30 AM: CCC Communications Lead Annual Responsibilities and Onboarding Process

11:30 AM – 12:30 PM: Wrap-up summary of take-aways and next steps

End of Meeting